Curl Defining Cream for Hydrated, Shiny Curls

OUAI's Curl Crème is the result of a collaborative one-year testing process with 150 community members, creating a versatile curly hair cream suitable for all curl types - from fine to thick, and curly to coily. This do-it-all styling cream defines curls, provides frizz control, and enhances shine.

Carefully formulated with linseed and chia oil, the hair styling cream works to shape and form curls, tame frizz, and protect hair from humidity. Coconut oil helps seal damaged cuticles and hydrate the hair, while babassu oil conditions, softens, and boosts shine.

OUAI's approach is rooted in a casual, Parisian-inspired sensibility - it's about being authentic, having honest conversations with the community, and embracing imperfections rather than chasing unrealistic expectations.

All OUAI hair care products, including this curl-defining cream, are meticulously crafted to streamline styling routines and nourish hair health. The brand carefully selects the good ingredients and excludes the bad, without compromising quality.

OUAI offers luxury haircare at accessible prices, with user-friendly products that don't require a glam squad. This curling cream can be used on wet or dry hair, in any styling routine from twist-outs to wash-and-go's, for soft, defined curls. Unlike traditional curl creams, there's no residue, sticky fingers, or crunchy results.

The brand's mantra, "OUAI Means Yes," embodies a casual, effortless approach to beauty and life. OUAI is about being your best self in the real world, not just through a filtered lens.

Explore the OUAI range, which includes shampoos, conditioners, and bestsellers, all designed to simplify your haircare routine and deliver salon-worthy results at home. Visit the OUAI store to discover the full collection.

product information: